The Big Change in Search: How AI Is Changing Users’ Digital Habits

Traditional search engines, such as Google and Bing, remain at the top of users’ choices worldwide. But 2025 brings rapid changes, with artificial intelligence (AI) transforming our behaviour and habits online.

The AI explosion in searches

According to a recent international survey (Higher Visibility, 2025), 71.5% of users have already tried using AI tools for online searches, while 14% now use them daily. Yet, 79.8% say they continue to trust traditional search engines primarily, especially for general or commercial queries.

Experts, however, see the trend changing rapidly: Gartner estimates that by 2026, traditional traffic from Google and Bing will have dropped by 25% thanks to the rise of AI Search experiences.

Why are users turning to AI?

The answer is user experience:
New solutions, such as Google’s AI Mode and bots like ChatGPT, offer dialogue, immediacy and personalised answers to complex or specific questions. Users “chat” with the AI and receive information synthesis, suggestions, analysis, without having to visit multiple websites.

At the same time, for everyday and simpler queries, traditional search still dominates – especially for shopping, product comparison or news information.

What is the next day for businesses and professionals?

The big challenge for any business is to adapt: Content, websites and digital products must now be optimised for traditional search tools and new AI tools at the same time. This means an emphasis on authenticity, clarity, but also the presence of structured information that AI can understand and leverage.

In addition, it is important to monitor and analyse visitor behaviour in order to identify changes in preferences in time and adopt appropriate digital strategies.

The new reality for SEO

Changes in user behavior and the entrance of AI into search bring significant challenges and new opportunities for SEO. Nowadays, optimization is not only about keywords and traditional algorithms, but also about how information is presented, organized and “consumed” by AI systems.
Authenticity, clear structure, reliable sources and “machine-readable” formats are becoming even more important.

How EMD Infotech can help

EMD Infotech offers specialized solutions and consulting for the new era of search:

• Content analysis and optimization for traditional and AI platforms.

• Monitor user behaviour and analyse traffic data from different search channels.

• Training and support on how a business can take advantage of new AI tools and maintain online visibility.

The future of search is hybrid and the road to success lies through adaptation, innovation and collaboration with the right technology partners.

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